📍 Remote 💻
👩💼 Owner, Content Creator, Copywriter & Translator
📅 2016 - Now
<aside> ⭐
Project Highlight: video creation for TutorLyft
TutorLyft is a growing tutoring platform in Canada. I planned and produced relatable and funny short-form video content for the brand across Instagram, YouTube, and TikTok.
One of the videos I created, which resonated strongly with their audience, achieved 3.6M views on Instagram. Within the first three months of our collaboration, the content I produced contributed to a 196% growth in Instagram followers and a 49% growth in YouTube subscribers.
</aside>
Some of my other clients include:
📍 Toronto, ON 🇨🇦
👩💼 Communications Intern
📅 2023
Ontario Nature is a conservation organization that protects the province’s wild species and wild spaces through education, conservation and public engagement.
As a Communications Intern, I supported the organization’s communications efforts by creating engaging content, contributing to digital growth, and assisting in impactful campaigns. Key responsibilities and achievements include:
🍀Created graphics, Reels, and captions for Instagram, X, and Facebook.
🍀Audience Growth: Contributed to a 2.1% increase in Instagram followers over three months.
🍀Composed blogs and e-blasts to educate and engage with the audience.
🍀Crafted thoughtful copy that addressed controversial issues with clarity and empathy.
🍀Ghostwrote e-blasts for the Executive Director.
🍀Conducted SEO keyword research and implemented Google Ads campaigns.
🍀Brainstormed blog topics and wrote SEO-rich content.
🍀Edited, proofread, and contributed articles to the magazine ON Nature.
🍀Supported the promotion of Giving Tuesday 2023, which successfully raised over $60,000.
🍀Conducted media outreach to secure coverage for the organization.
🍀Assisted colleagues in preparing speech notes and talking points for media interviews.
📍 Hong Kong 🇭🇰
👩💼 Creative Copywriter
📅 2022
👩💼 Assistant Creative Copywriter
📅 2020 - 2021
Fimmick is an award-winning digital marketing agency based in Hong Kong.
What I did:
📍 Hong Kong 🇭🇰
👩💼 Summer Media Internship
📅 2018
Alpha HK is a Christian organization that develops tools and materials for evangelism.
What I did:
🏫 Humber College
📍 Toronto, Canada 🇨🇦
📅 2023
Things I learnt:
🎓 Upper Second Class Honours
🏫 City University of Hong Kong
📍 Hong Kong 🇭🇰
📅 2015 - 2019
Final Year Project:
Extended Translation of Dublin Unrevisited (excerpt) from Round Ireland in Low Gear with commentary
Things I learnt:
🏫 University College Dublin
📍 Dublin, Ireland 🇮🇪
📅 2017
Things I learnt: